The Affiliate Masters Course is an intensive 10-DAY course on becoming a
high-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
representing. If they buy or complete a required action (for example, fill in a
form), the merchant pays you a commission. No fuss, no muss!
That, in essence, is the beauty of the affiliate concept. You can be up and
building an online business in record time, at minimal risk. Top-notch merchants
supply everything (i.e., excellent products, ordering, credit card processing, and
delivery). All you need to do is to put yourself in the path between customers
and quality merchants... and earn a commission for your efforts.
So what’s the best way to put yourself on that critical pathway?
Follow the natural, proven CONTENT TRAFFIC PRESELL MONETIZE
process…
1) Recognize the fundamental reality of how people use the Web. Eliminate
offline thinking of “location, location, location.” Online, people search for
solutions through “information, information, information” (i.e., Content). So plan
to build a tightly-niched Theme-Based Content Site.
2) Do the critical up-front thinking and planning...
• develop the best site concept/theme, based on what you know and love…
perhaps a hobby or past work experience can be your springboard.
• brainstorm the most profitable topics related to your theme.
• select the best related affiliate programs.
3) Then put yourself into the click path of your visitors. Achieve this by...
• delivering customer-focused Content (i.e., information that meets the
needs/wishes of your target group).
Affiliate Masters Course
3
• getting Targeted Traffic by building pages that please the Search Engines and
rank highly on a search results page. The higher the ranking, the easier it is for
interested and targeted traffic to find you. More traffic means more potential
sales, which means more potential commissions for you.
• PREselling (i.e., “warming up” your visitors) through valuable content that
establishes credibility. Once you have that, your recommendations carry more
weight. The difference in Conversion Rates between visitors who arrive PREsold
to your merchant’s site via an in-context text link vs. a banner can be as high as
20-fold.
4) Eliminate dependency on any single source of income. By diversifying
into other complementary Monetization models beyond affiliate programs, you
reduce risk and increase stability. You are protected in case, for example, your
merchant partner goes bankrupt, or shuts down its Web division, or reduces
commissions, or fails on its payments.
Multiple income streams also have the potential to make every visitor to your site
count. A particular offer might not spark any interest but another one may be the
match that lights a fire!
The C T P M process for affiliate marketing boils down to this…
Create searched-for content (the “C”) that pulls in targeted traffic (the “T”).
Warm up (i.e., PREsell) your visitors so that they click on your recommendations
with an open-to-buy attitude (the “P”). And then generate income through those
PREsold visitors (i.e., monetize) using the low-risk affiliate model -- as a primary
source of income (if you have no product or service of your own to sell) or as a
profitable secondary source (the “M”).
Is this process difficult?
Not at all! But do keep in mind that this is not a “get-rich-quick” scheme. You
need to bring effort and passion to the table. After all, you are building more
than a Web site. You are building a real business!
C T P M works, if you work it!
Make this your affiliate business mantra and you will succeed!
The Affiliate Masters Course and its 10-DAY program will show you how to
execute the C T P M process on your own. Each of the 10 DAYS has a
specific “Goal-of-the-DAY,” a clear target that you can easily meet. By the time
Affiliate Masters Course
4
you finish DAY 10’s Goal-of-the-DAY, you will have a Theme-Based Content Site
up and running and generating traffic and income.
Each DAY also sets an “Ongoing Goal.” A Web site is always evolving. The
Ongoing Goal is what you should be achieving on a regular basis. The Ongoing
Goals provide the pathway for building maximal income over the following weeks
and months.
What’s the bottom line? Upon completion of this course, you will have the power
of C T P M working for you, helping you to build a flourishing, profitable
and stable online business. With the right process, you get the right results!
Be forewarned about the Affiliate Masters Course, though. The material we
cover will be extensive in scope. It will require effort and commitment on your
part, as does anything important that yields rewards. Most folks have to train or
go to university for years to prepare to earn a substantial income stream. Your
mini-university course will accomplish this by the end of this e-book.
I don’t mean to scare you. All of it is manageable. Take your time to digest the
information properly before you start to work on the prescribed action steps.
Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons
of light. Understanding the concepts will boost your confidence level in applying
them. Even as adults, we never lose our need to know why things work the way
they do.
It’s critical that you finish each DAY of this course before you begin the next. The
DAYS build on each other. Always keep in mind that you are following a step-bystep
process.
Please don’t feel that you have to rush. Work at your own pace, as time allows.
This is not a race. Sometimes, you will be able to devote large blocks of time
each day to the course. At other times, you may have only 15-30 minutes per
day to spend on it. In this situation, it could take you a week or more to complete
a “DAY” of the course. And that’s perfectly normal!
It does not matter how long it takes you to complete the course. The key is
to set aside a realistic amount of time each day to “do” the course. You’ll find it
was time well, no best, spent.
Final piece of advice...
Affiliate Masters Course
5
Print out a hard copy and make your own textbook! There is just too much
information in the Affiliate Masters Course to learn by reading off a monitor
screen.
Underline the important parts. Add your own notes and ideas. I promise you’ll
get lots and lots of great inspiration as you go along.
Please, please work with a printed version of this course. If you are at all serious
about following this course to build a serious income stream, start right.
Here’s a super little printing utility that will allow you to print 2 or 4 pages to a
single 8.5” x 11” piece of paper. It saves you paper, space, and money...
OK. Ready to begin DAY 1 of the course?
Sound the bell. Class is in session...
high-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
representing. If they buy or complete a required action (for example, fill in a
form), the merchant pays you a commission. No fuss, no muss!
That, in essence, is the beauty of the affiliate concept. You can be up and
building an online business in record time, at minimal risk. Top-notch merchants
supply everything (i.e., excellent products, ordering, credit card processing, and
delivery). All you need to do is to put yourself in the path between customers
and quality merchants... and earn a commission for your efforts.
So what’s the best way to put yourself on that critical pathway?
Follow the natural, proven CONTENT TRAFFIC PRESELL MONETIZE
process…
1) Recognize the fundamental reality of how people use the Web. Eliminate
offline thinking of “location, location, location.” Online, people search for
solutions through “information, information, information” (i.e., Content). So plan
to build a tightly-niched Theme-Based Content Site.
2) Do the critical up-front thinking and planning...
• develop the best site concept/theme, based on what you know and love…
perhaps a hobby or past work experience can be your springboard.
• brainstorm the most profitable topics related to your theme.
• select the best related affiliate programs.
3) Then put yourself into the click path of your visitors. Achieve this by...
• delivering customer-focused Content (i.e., information that meets the
needs/wishes of your target group).
Affiliate Masters Course
3
• getting Targeted Traffic by building pages that please the Search Engines and
rank highly on a search results page. The higher the ranking, the easier it is for
interested and targeted traffic to find you. More traffic means more potential
sales, which means more potential commissions for you.
• PREselling (i.e., “warming up” your visitors) through valuable content that
establishes credibility. Once you have that, your recommendations carry more
weight. The difference in Conversion Rates between visitors who arrive PREsold
to your merchant’s site via an in-context text link vs. a banner can be as high as
20-fold.
4) Eliminate dependency on any single source of income. By diversifying
into other complementary Monetization models beyond affiliate programs, you
reduce risk and increase stability. You are protected in case, for example, your
merchant partner goes bankrupt, or shuts down its Web division, or reduces
commissions, or fails on its payments.
Multiple income streams also have the potential to make every visitor to your site
count. A particular offer might not spark any interest but another one may be the
match that lights a fire!
The C T P M process for affiliate marketing boils down to this…
Create searched-for content (the “C”) that pulls in targeted traffic (the “T”).
Warm up (i.e., PREsell) your visitors so that they click on your recommendations
with an open-to-buy attitude (the “P”). And then generate income through those
PREsold visitors (i.e., monetize) using the low-risk affiliate model -- as a primary
source of income (if you have no product or service of your own to sell) or as a
profitable secondary source (the “M”).
Is this process difficult?
Not at all! But do keep in mind that this is not a “get-rich-quick” scheme. You
need to bring effort and passion to the table. After all, you are building more
than a Web site. You are building a real business!
C T P M works, if you work it!
Make this your affiliate business mantra and you will succeed!
The Affiliate Masters Course and its 10-DAY program will show you how to
execute the C T P M process on your own. Each of the 10 DAYS has a
specific “Goal-of-the-DAY,” a clear target that you can easily meet. By the time
Affiliate Masters Course
4
you finish DAY 10’s Goal-of-the-DAY, you will have a Theme-Based Content Site
up and running and generating traffic and income.
Each DAY also sets an “Ongoing Goal.” A Web site is always evolving. The
Ongoing Goal is what you should be achieving on a regular basis. The Ongoing
Goals provide the pathway for building maximal income over the following weeks
and months.
What’s the bottom line? Upon completion of this course, you will have the power
of C T P M working for you, helping you to build a flourishing, profitable
and stable online business. With the right process, you get the right results!
Be forewarned about the Affiliate Masters Course, though. The material we
cover will be extensive in scope. It will require effort and commitment on your
part, as does anything important that yields rewards. Most folks have to train or
go to university for years to prepare to earn a substantial income stream. Your
mini-university course will accomplish this by the end of this e-book.
I don’t mean to scare you. All of it is manageable. Take your time to digest the
information properly before you start to work on the prescribed action steps.
Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons
of light. Understanding the concepts will boost your confidence level in applying
them. Even as adults, we never lose our need to know why things work the way
they do.
It’s critical that you finish each DAY of this course before you begin the next. The
DAYS build on each other. Always keep in mind that you are following a step-bystep
process.
Please don’t feel that you have to rush. Work at your own pace, as time allows.
This is not a race. Sometimes, you will be able to devote large blocks of time
each day to the course. At other times, you may have only 15-30 minutes per
day to spend on it. In this situation, it could take you a week or more to complete
a “DAY” of the course. And that’s perfectly normal!
It does not matter how long it takes you to complete the course. The key is
to set aside a realistic amount of time each day to “do” the course. You’ll find it
was time well, no best, spent.
Final piece of advice...
Affiliate Masters Course
5
Print out a hard copy and make your own textbook! There is just too much
information in the Affiliate Masters Course to learn by reading off a monitor
screen.
Underline the important parts. Add your own notes and ideas. I promise you’ll
get lots and lots of great inspiration as you go along.
Please, please work with a printed version of this course. If you are at all serious
about following this course to build a serious income stream, start right.
Here’s a super little printing utility that will allow you to print 2 or 4 pages to a
single 8.5” x 11” piece of paper. It saves you paper, space, and money...
OK. Ready to begin DAY 1 of the course?
Sound the bell. Class is in session...
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